F.M.C.G in India
The Indian FMCG sector is the fourth largest sector in the economy
with a total market size in excess of US$ 13.1 billion.
It has a strong MNC presence and is characterised by a wellestablished distribution network, intense competition between
the organised and unorganised segments and low operational cost.
Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage.
The FMCG market is set to treble from US$ 11.6 billion in 2003
to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry.
[Full Story]
Courtesy www.ibef.org
[Marketing Strategies - Theory]
~~
Corporate Study Team, MBA I
IMERT, Pune
with a total market size in excess of US$ 13.1 billion.
It has a strong MNC presence and is characterised by a wellestablished distribution network, intense competition between
the organised and unorganised segments and low operational cost.
Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage.
The FMCG market is set to treble from US$ 11.6 billion in 2003
to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry.
[Full Story]
Courtesy www.ibef.org
[Marketing Strategies - Theory]
~~
Corporate Study Team, MBA I
IMERT, Pune
posted by IMERT Pune | 8:57 PM
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